The Five-Second Test
A new visitor decides within 5 seconds whether they're in the right place. Can they tell what you do, and who it's for?
Is there one clear next step?
Free guide for small business owners
Is your website quietly losing you customers?
Take the free 10-Minute Website Copy Checkup. Fifteen yes-or-no questions that show you exactly where your words are falling flat, plus quick fixes you can make today.
- Find out if visitors understand what you do in five seconds
- Spot the trust gaps that make people click away
- Get simple fixes for your homepage, About page, and services
You're in.
Your checkup is ready below, and a copy is headed to your inbox, too.
Download your Checkup (PDF)
15questions,
10 minutes
10 minutes
Welcome to our website! We are committed to excellence.
…and that's when visitors quietly hit that x in the corner.Here's something nobody tells you when you launch a website: a pretty site doesn't book customers by itself. Words do.
You've probably already poured your heart into your business. The bakery case, the client sessions, the late-night invoicing. Then your website says something like “Welcome to our website! We are committed to excellence.” And visitors quietly hit that x in the corner.
This checkup helps you find the leaks. No grading curve, no judgment. Just a clearer picture of what's working and what's not.
What's inside
Five quick tests. One clear picture.
Open your website in another tab and check a box for every “yes.” Each part ends with a quick fix you can make right away.
The “Do I Trust You?” Test
Does your About page lead with your customer, then your story?
Is there a real photo of you?
The “What Do I Get?” Test
Do your offers explain the outcome, not just the task?
Can someone tell which option fits them?
The Proof Test
Are you showing what you do, not just saying it?
Do you have two or three testimonials?
The “Can Google Find You?” Test
The SEO basics, minus the jargon.
Do you use the words customers search for?
Quick fixesA simple, do-it-today fix after every section.
Your action planSpace to write down your top three fixes.
A score that means somethingKnow exactly where to start, whether you score 4 or 14.
Take a peek
Printable, friendly, and actually useful.
Who made this
Hi, I'm Rachel. The Web Copy Girlie.
I'm a copywriter who helps small businesses turn “what do you guys do again?” websites into ones that sound like them and bring in the right customers.
I do a little bit of everything, from content and copywriting to social media, web design and SEO. This checkup is the same set of questions I start with when I look at a new client's website.
Rachel Kidd
Good questions
Before you grab it
Is it really free?
Yep. No credit card, no catch. Just sign up with your email and the checkup is yours.
Do I need to know anything about copywriting or SEO?
Not at all. Every question is a simple yes or no, written in plain English. If you can look at your own website, you can do this.
What kind of businesses is this for?
Any small business with a website: bakeries, shops, service providers, practices, studios, coaches and everyone in between.
Will you spam me?
Never. After you sign up you may get occasional website and copy tips from me, and you can unsubscribe anytime with one click.
Ten minutes. Fifteen questions.
Find the leaks. Fix the words.
Get the free checkup and see exactly what your website is (and isn't) telling the people you want to reach.
You're in.
Your checkup is ready below, and a copy is headed to your inbox, too.
Download your Checkup (PDF)